Aimee Tawhai

About Coach

Aimee is the founder of CrossFit Project Bayside - competitive CrossFit athlete turned coach, with 10+ years in the sport and a stint at the 2017 CrossFit Games with New Zealand's Functional Strength team.

She's also a serial entrepreneur (you'll notice she can't sit still), having launched The ALTR Project and a JiM drinks company alongside the gym.

Off the floor: books, walks with her bulldogs, home renos, and a soft spot for old cars - she once owned a yellow MK1 Ford Escort named Bumblebee.

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Turning Point

COVID hit hard.

Aimee used the chaos to figure out who she actually was without the noise - and came out the other side more certain of herself than ever. That resilience is baked into everything she does now.

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Coaching Style

She leads by example. Always has.

Aimee coaches people, not just movements. She reads the room, adjusts on the fly, and doesn't do one-size-fits-all.

But more than anything - everyone gets a spot in the room. No matter your level, your background, or where you're starting from. Aimee has competed at the highest levels of the sport and never lost sight of what actually matters: making people feel like they belong.

That's what she's always stood by, and it's what Bayside is built on.

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